For estheticians & skin studios
A full treatment room and clients who come back on schedule.
You're mid-facial with a mask on your client and your hands busy. Selectlogiq answers the calls and DMs, books the right treatment, follows up on consults and series, sends your prep instructions with every reminder, and asks for the review once she's seen her skin a few days later. An experienced team sets it up and runs it with you.
New inquiry
3 new
Consult
2 active
First facial
4 this week
Series booked
—
Reviewed
—
What changes
What estheticians owners get back
New clients book instead of browsing
The client asking which facial is right for her gets a clear answer from your menu and a time on your calendar — while you're still with the client on your table.
Series clients stay on track
Reminders and rebooking nudges keep peel series, facial memberships and waxing cycles on schedule, so the next session is already on the calendar.
Reviews that show the glow
Clients get asked a few days after their visit, once they've seen the difference in the mirror, so your reviews reflect what your treatments actually do.
A day with the system running
Mid-facial, 2:15 PM
Your client has a mask on and your phone is buzzing. The caller gets answered, asked about their skin goals, and booked into the right treatment.
Week 4 of a peel series
She's due for her next peel. A text goes out with your openings and her prep instructions, and she books.
5 days after her facial
Her skin looks great and her friends noticed. That's when the review request goes out.
The work it books for you
Trained on the estheticians jobs you actually sell, so every call is sorted and booked into the right slot, the way you want it.
- Signature & custom facials
- Hydrating & deep-cleansing facials
- Chemical peels
- Dermaplaning
- Microcurrent & LED facials
- Brazilian & body waxing
- Brow waxing & tinting
- Back facials
- Teen facials
- Facial series & memberships
- Home care consults
The system, mapped to estheticians
Two systems, one loop. Capture & Convert covers the first three steps; Reputation Manager covers the fourth.
- 1
Answer
Calls and DMs answered 24/7, even mid-facial
Capture & Convert
- 2
Follow up
Consult and series follow-up
Capture & Convert
- 3
Book & remind
Treatments booked, with prep instructions in every reminder
Capture & Convert
- 4
Review
Review request once the glow shows
Reputation Manager
Growth playbook
The Estheticians Playbook
5 plays built for how estheticians actually work — treatment series, prep instructions and clients who want a little guidance before they book.
01 Help her pick the right treatment
New clients rarely know if they need a peel, a dermaplane or a hydrating facial, so they call with questions you can't answer mid-treatment. The system asks about their skin goals and what they've had before, explains your menu the way you wrote it, and books the right service — or a consult.
Plays we set up
- Skin goals and past treatments asked up front
- Your menu explained in your words
- First-timers booked into a consult when it fits
- Skin goal
- Dull, congested
- Last facial
- Over a year ago
- Booked
- Signature facial
02 Keep series clients coming back
Peel series, facial memberships and waxing cycles all depend on clients coming back on time. After each visit, the system nudges her to book the next session on your timing and follows up until she does or says no.
Plays we set up
- Rebooking nudges timed to each treatment
- Membership and series follow-up
- Stops the moment she books or replies
03 Prep reminders that save the appointment
A client who shows up sunburned for a peel, or without enough growth for a wax, is a lost slot. Reminders go out by text and email with your prep instructions — hair length for waxing, what to pause before a peel — and deposits through Stripe, Square or PayPal hold your longer treatments.
Plays we set up
- Reminders with your prep instructions
- Deposits on longer treatments
- Cancellations offered to clients waiting
You don’t have to build any of this. Every play comes set up, and our team tunes it to your business with you in your first week.
Hear it answer a call04 Ask once the glow shows up
Right after a peel or extractions, skin can look pink and she isn't ready for a selfie. A few days later, when her skin looks its best, is the moment. Reputation Manager sends the request on the delay you choose, and every client gets the same chance to review.
Plays we set up
- Request timed a few days after the treatment
- Replies to reviews on your main profiles, in your voice
- A steady stream of recent reviews, not a burst after a promo
★★★★★
“My skin hasn't looked this good in years. Mia explains everything she's doing.”
Facial client · sample
Reply drafted ✓05 Get found for "facial near me"
New clients search "facial near me" or "esthetician near me" and pick by photos and reviews. A complete Google Business Profile — facial spa as the primary category, every treatment listed, your suite address and hours right, real photos of your room — plus fresh reviews is what puts you there.
Plays we set up
- Google Business Profile optimization — available now
- Listings cleaned up so your name, phone and website match everywhere
- New Visibility tools included as they launch — early adopters
Sample Skin Studio
★★★★★ sample
Facial spa · By appointment · Facials & waxing
Profile complete ✓Conversations, names and reviews in the panels above are sample data, not client results.
It talks like your business
During setup we train the system on your services, your prices, your rules and the words your customers actually use. For estheticians, that means it’s at home with:
- extractions
- exfoliation
- enzyme
- chemical peel
- dermaplaning
- microcurrent
- LED
- hydration
- congestion
- skin barrier
- SPF
- series
- consult
- Brazilian
- hair length
- home care
Keep the software you already use
Selectlogiq handles the front end — calls, texts, follow-up, reminders and reviews. Your job, booking and accounting software stays where it is. Here’s how we fit with the tools estheticians businesses use most.
GlossGenius
Runs alongsideBooking, deposits and payments
Keep your book there while we handle calls, follow-up and reviews.
Acuity Scheduling
Connects through ZapierOnline booking and intake forms
New bookings can flow in.
Vagaro
Runs alongsideBooking and marketplace
Keep booking there; nothing changes.
Boulevard
Connects through ZapierBooking and client management for skin studios
Square Appointments
Connects through ZapierBooking, POS and payments
Square payments also connect directly.
Fresha
Runs alongsideBooking, payments and marketplace
Keep booking there while we handle calls, follow-up and reviews.
Stripe
Connects directlyCard payments
Deposits on longer treatments can be collected at booking.
“Connects directly” means a built-in integration. “Connects through Zapier” means the tool has a public Zapier app; that can require a Zapier account of your own, and we set it up with you. “Runs alongside” means there’s no public connector, so we work next to it and send your team the details.
Connects directly with
What it can replace
- A separate answering service
- A missed-call text-back app
- A website chat widget
- An appointment-reminder app
- A review-request app
- A contact spreadsheet or basic CRM
Run the whole playbook without hiring anyone.
Everything above comes with Capture & Convert and Reputation Manager — set up with you by an experienced team and backed by live humans 24/7.
No contracts · No setup fee · Cancel anytime
Questions from estheticians businesses
Do I have to leave GlossGenius or Vagaro?+
No. Keep your book there. Selectlogiq answers the calls and DMs, follows up on series and consults, and sends the review requests. If you book through Acuity, Boulevard or Square Appointments, those connect through Zapier so bookings can move across.
Can it recommend treatments?+
It explains your menu the way you tell it to and books the service you'd book for that goal. Anything that needs your judgment goes to a consult or a callback. It doesn't give medical advice.
Can it send prep and aftercare instructions?+
Yes. Your prep instructions go out with the reminder, and your aftercare notes can go out after the visit, in your words.
When should an esthetician ask for a review?+
A few days after the treatment, once her skin has settled and she can see the result. You choose the delay.
Will clients know it's AI?+
Yes. It says it's an AI assistant for your studio. When a question needs you, it offers a callback, texts you the details or transfers the call.
More wellness, beauty & fitness playbooks
Hair Salons
Color consults get booked, cancellations get refilled, and every chair stays busy.
Barbershops
The phone gets answered mid-fade, regulars come back on their week, and the quiet guys finally leave reviews.
Nail Salons
Calls answered while every tech is mid-set, fills rebooked on time, and group parties that hold together.
Lash & Brow
DM inquiries turn into booked sets, and fills stay fills instead of turning into full sets somewhere else.
Day Spas & Massage
Couples bookings get handled, gift cards turn into visits, and the midweek book fills up.
Yoga & Pilates Studios
Intro offers turn into memberships, and students who drift get a reason to come back.
Gyms & Boutique Fitness
Tour requests get booked, trial passes turn into memberships, and every New Year lead gets an answer.
Personal Trainers
Consult requests get booked, sessions stay on the calendar, and packages get renewed.
Tanning Salons
Spray tans get booked around prom, weddings and vacations, and quiet members get a reason to come back.
Your next lead is calling right now. Let us make sure someone answers.
Book a 30-minute call. We will show you exactly where you are leaking money and how fast we can plug it. No pitch, no pressure — if it is not a fit, we will tell you.
Rather hear it first? (619) 859-7171 — it answers 24/7.
Pick a time that works
Select a 30-minute consultation window directly on our calendar.
Zero pressure: 30 minutes focused on your phone process & lead intake.
Live demonstration: Hear how the AI system answers and books appointments — or try it yourself right now.
Live in as little as 72 hours: We build everything around your existing business. Texting follows once the carriers approve it.
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